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Granula AG

Granula AG

Autor: Thomas Meier

How an international masterbatch specialist is scaling its flexibility digitally

International market presence, bespoke solutions and digital processes as key success factors

Anyone wishing to succeed in the plastics industry today must do much more than simply manufacture high-quality products. What is required is innovative strength, short response times, the highest quality standards and the ability to reliably meet complex customer requirements worldwide.

This is precisely where Granula AG comes in. Headquartered in Merenschwand, Switzerland, the company has been developing and producing customised colour masterbatches, functional masterbatches, additives and compounds for demanding applications across a wide range of industries since 1961. As an established development partner, Granula supplies customers in Europe, America and the Middle East, helping them to bring products with precisely defined properties and a distinctive appearance to market.

Customisation rather than standard products

Granula’s particular strength lies in its consistent focus on bespoke customer solutions. Virtually every formulation is developed specifically for a particular application and precisely tailored to the requirements of the respective customer.

This is by no means limited to the colour of a plastic product. Functional properties such as UV protection, stability, resistance to ageing or specific regulatory requirements are just as crucial today.

A wide range of raw materials is used to create bespoke plastic solutions, which are subsequently used in injection-moulded parts, extruded products, packaging, medtech products or technical components.

The Casymir ERP system supports all quality processes and global regulatory requirements such as ISO 9001, ISO 13485 and compliance with MDR, FDA Food Contact, PPWR and PFAS-free production.

Decades of expertise meets creative precision

The development of new colours and materials is a highly specialised process that brings together state-of-the-art technologies and human expertise.

New formulations are developed in the laboratory in close collaboration with customers. Each development is tested, adjusted and further optimised using samples. This iterative process requires not only technical understanding, but also experience, creativity and an instinct for the impact of colours.

This is because, particularly in the case of consumer goods and branded products, colour plays a key role in shaping how a product is perceived and, ultimately, its market success.

This interplay of science, technology and human experience has made Granula a sought-after partner in the international plastics industry for decades.

Growth creates new demands on digitalisation

As the product portfolio has steadily expanded and the company has become increasingly international, the complexity of internal processes has also grown.

Tens of thousands of formulations, extensive raw material data, technical documentation, regulatory requirements and the seamless traceability of all production steps must be available at all times and managed securely.

Transparency and documentation security are indispensable prerequisites, particularly in the food packaging, medical technology and other regulated markets.

Previous isolated solutions were increasingly reaching their limits. The company was looking for a flexible platform that could grow in line with its requirements.

Casymir as a digital enabler for scalable processes

With Casymir, Granula opted for an open and modular ERP solution that is consistently tailored to its own business processes.

Today, all key information is consolidated within an integrated system, ranging from formulations and raw materials through to production data, quality information, certificates and customer histories.

This creates end-to-end processes across all areas of the business. At the same time, the system supports the implementation of quality and ISO requirements, as well as seamless traceability throughout the entire supply chain.

The modular architecture also makes it possible to integrate new requirements quickly and to continuously develop digitalisation further.

Flexibility as a key competitive advantage

Speed has always been one of Granula AG’s key strengths.

New samples, short-notice production orders or customer-specific adaptations can be implemented within a very short time. In some projects, samples and production orders are produced within just 24 hours.

This agility is the result of a perfectly coordinated interplay between experienced staff, technological expertise and a high-performance digital infrastructure.

Casymir supports Granula in this as a key digitalisation partner, providing the transparency, process reliability and scalability necessary to continue responding flexibly to market demands in the future.

This allows Granula to focus on what has set the company apart for over six decades: delivering innovative, bespoke solutions for international markets quickly, reliably and to the highest quality standards.


Granula AG
Industrie Nord 27
CH-5634 Merenschwand
www.granula.eu

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